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SupermarketWala: Secrets to winning Consumer India
This bestseller book is for all consumer business enthusiasts interested in the Indian market. It
provides the very basics for growth of modern retail and consumerism in India through carefully
studied consumer behaviour, an art that very few in the domain possess. These insight, told with
small stories, could become the pillars for shaping successful consumer products and retail
businesses in this huge emerging market.


Be a SupermarketWala: A step-by-step guide to your supermarket success
This book, done with the retail trust TRRAIN, is a workbook for people setting up their own small
supermarkets from scratch. Done in easy to understand four languages – English, Hindi, Gujarati and
Marathi – this ready reckoner has two characters, Trolley Didi, a smart consumer who wants the
best shopping for her money, and Kirana King, who wants toi be a modern store owner.

Books

Who’s a Shopkeeper-in-law?
What is the Elbow Push Factor?
What does the Indian consumer eat when she talks about salad?
What’s more exotic, idli or guacamole?

 
Decode India’s consumer mysteries through the lens of SupermarketWala: Secrets to Winning Consumer India . With a Foreword by the promoter of India’s leading retailer, Mukesh Ambani, SupermarketWala reveals patterns and trends in how and what India consumes, and what it takes to become a success in the country’s diversified and complex markets.

 

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